VERSACE JEANS COUTURE
One of the most emblematic names in the fashion field. Since the brand's establishment in 1978, it constitutes a symbol of luxury, class & refined taste. "A relationship with Versace is always long-lasting".
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In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim.Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand. Where the world zigged, Diesel zagged, and in the 45 years since its founding, the brand still embraces the same ethos.Between 1978 and 2012, the company has produced more than 2,000 different washes of denim.